![]() It is a violation of Pardot’s terms of service (and CAN-SPAM) to send email to prospects who have not opted-in with their platform. This is great because sometimes sales reps might send prospecting emails to those who have not opted-in previously. The actual email is sent via your own Gmail server. This allows sales reps to send emails with Pardot templates. Design email templates: Use Pardot’s visual email builder and code editor to design email templates that deliver your lead nurturing content. Salesforce Engage by Pardot already offers a Gmail plug-in. These programs can be triggered by a lead’s behavior, such as filling out a form or visiting a page, and can deliver a series of personalized emails over time. Other Great Pardot Ideas Salesforce Engage Plugin for Outlook and Microsoft 365 The feature should further enable email to be delivered with the right messages and at the right time for optimal engagement. I believe the current “business hours” rule also is based on the marketers time zone, not the prospect’s time zone. This feature will allow marketers to strategically send emails such as right when someone gets back from lunch. Emails are currently sent as email server availability within that time frame, and a few other factors. ![]() However, you cannot specify the time within those business hours. Currently you can only specify if you want the email sent during business hours or not. #3 Schedule Time Email is Sent in Engagement Studio Campaign Many people use 3rd party landing page design tools such as Unbounce that already have a WYSIWYG editor. There is already a what-you-see-is-what-you-get editor for designing emails, but you either need to import HTML or edit it directly in the HTML editor in Pardot, and then view your changes. ![]() With this feature you would be able to conditionally assign and route prospects based on information filled in the form data, and re-assign them upon a new form submission. time alerts, and email campaigns segmentation, dynamic lists, and content building.
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